Ramona Furter
Growth & Marketing Manager · B2B customer acquisition, data-driven
15+ years in marketing and product, building B2B and consumer acquisition engines from zero in unfamiliar markets: lead generation, Account-Based Marketing with sales teams, paid media, content and partnerships, all run on data (CAC, conversion rates, marketing ROI, continuous testing). Founding-team growth lead of a venture that closed 2 funding rounds and reached 170+ customers; lifted conversion +9% on a CHF 100M+ e-commerce business; today an AI project lead who builds her own marketing automation with LLM agents. Bachelor of Business Administration.
Experience
AI Project Lead, Business Development · Swiss Post, Advertising, Zurich
Jan 2026 – now
- Lead AI-driven business models end to end: opportunity sizing, prioritised roadmap with KPIs, go-to-market plans and new revenue; build-vs-buy and cost-vs-benefit decisions.
- Cut time spent on sales by 30% through automation and AI implementation.
- Cut feedback time on proposals and sales pitches by 90% with a synthetic pitch-check avatar I built; C-level presentations run on my clickable mockups and prototypes.
In between jobs and own ventures · smedium · Pedal Peak
Aug 2025 – Dec 2025
- Built smedium (branding and websites for small businesses) to first clients; grew Pedal Peak; went deep on AI tooling: own LLM tools, prompt engineering, AI-supported content production.
Senior Product Manager, Lead E-Commerce · Ifolor Group, Zurich
Oct 2024 – Jul 2025
- Owned the e-commerce ecosystem and strategy for a CHF 100M+ business, reporting to C-level; led a cross-functional team and external agencies with budget and KPI ownership.
- +9% conversion and +15% checkout step rate through user research, A/B testing and analytics.
Lead Project Manager · Brixel, Zurich
Jun 2023 – Sep 2024
- Owned the partnerships with financial institutions (UBS, Baloise) that drove the company's growth; main bridge between senior client stakeholders and the internal product team.
Marketing & Growth Lead, Founding Team · WePractice (Sparrow Ventures / Migros Group)
Mar 2020 – May 2023
- Built the full go-to-market of a health venture, hypothesis- and data-driven: 1000+ client matches in year one; grew to 10 locations, 23 people, 170+ customers.
- Founding team through 2 funding rounds; led the marketing and sales team after Series B.
Growth & Venture Builder · Sparrow Ventures (Migros Group), Zurich
Sep 2019 – Sep 2022
- Built growth and go-to-market for several internal startups from validation to scale-up; experimentation programs to lift conversion and cut customer acquisition cost.
Intrapreneur, Innovation · Die Mobiliar, Bern
Jan 2017 – Aug 2019
- Took market pilots from MVP to launch (Smide, XpertCheck, Lizzy); built market-entry strategies and ran Design-Thinking market experiments that steered marketing and product decisions.
- Job rotation in digital marketing: SEO/SEA keyword research and campaigns, ad creatives, content publishing, KPI tracking with web analytics.
Commercial and product-marketing roles · Promena · Cruspi · Domaco · Kuoni · Bridgestone
2005 – 2016
- Trade marketing, product management from idea to launch, promotions, budgets and reporting; accounting foundation (debtor/creditor, margin control).
Own ventures
- Pedal Peak (2023 – now): cycling platform built end to end with AI tooling (SvelteKit, Cloudflare, Strava API, n8n); live product, 331 published routes across 12 countries.
- smedium: studio for branding and websites for small businesses.
Education
- BBA Business Administration (Betriebsökonomie) · Zentrum Bildung, Baden · 2012–2015
- Certified Mental Health Coach · IPC Academy Zurich · 2020–2021
- CAS Digital Marketing · HWZ Zurich · 2019–2020
- CAS Innovation · BFH Bern · 2016–2017
- Diploma Online Marketing incl. Google Ads · 2016
- Commercial apprenticeship (Kauffrau E-Profil) · Bridgestone Switzerland · 2005–2008
Skills & tools
- Growth: lead generation, ABM, CAC and conversion optimization, A/B testing, funnel analytics, go-to-market, sales enablement, partnerships
- Digital: SEO/SEA, Google Analytics, Google Marketing Platform, paid media
- AI and automation: Claude (incl. Claude Code), ChatGPT, prompt engineering, n8n agent automations
Languages
- German native · English fluent (C1) · French conversational (B1)
Interests: cycling and bikepacking (incl. Togo and Benin), tennis, diving, cooking, travel, photography.